Why I do what I do

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Have you ever thought about why you do what you do? This is Judi Otton from GrowthCast. Last week I talked to you about what I do and today I’m going to share a little bit about what drives me and what motivates me behind the scenes. First of all, I really seemed to have a knack for all this financial stuff. I began my career as an engineer so I have that analytical math brain. But I’ve always been interested in business even in my earliest jobs, I was interested in where my products went and what problems they were solving and learning more and more about the business behind what we were doing. So I got my MBA and I really feel very comfortable with both the numbers and the process piece. Second of all, I find the business owners really really need my help. My clients are very very smart. They know their businesses very well but they’re not all comfortable with all the nuances around the financial aspects of their business. For example the difference and the subtleties between profit and cash flow that can really get you into trouble if you don’t really think about how that manifests. They also find it very helpful to have someone like me that’s seen a lot of businesses be a sounding board for financial planning. I had a client, I had a call with a client just yesterday talking about how we might use some of the excess cash that he has to automate his business and make him more competitive going forward. And finally, I do what I do because I love to help so much, especially businesses with a bigger ‘why’ if you’re out there trying to make the world a better place, even just a little bit, I want to help you. Many of my business owners are looking for ways to pay their people more or grow their business and hire more and serve more people and how fast can I grow and how can I extend my reach and how can I do more good in the world? I really want to help you leverage that. If that’s you. I’m Judi Otton and with GrowthCast and I’ll be back next week with a Fiscal Fitness Tip of the Week.

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