For the entrepreneur, salaries may be your biggest expense, and there is a lot at stake. Ideally, your team members will be “brand ambassadors” – representing your company well, doing their jobs effectively and efficiently, and staying with you for the long term.
True Cost of Social Media ROI
When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in content writing and posting? Others may […]
Budgeting for SEO – with Guest Blogger Sharon Arena
By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy. Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing. Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be […]