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Team Talk: The Smart Financials of Investing in Your People

January 24, 2019 by Judi Otton 1 Comment

For the entrepreneur, salaries may be your biggest expense, and there is a lot at stake. Ideally, your team members will be “brand ambassadors” – representing your company well, doing their jobs effectively and efficiently, and staying with you for the long term.

Filed Under: Articles Tagged With: Growth, hiring, small business, Training

True Cost of Social Media ROI

April 20, 2018 by Judi Otton Leave a Comment

When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in  content writing and posting? Others may […]

Filed Under: Articles Tagged With: Article, Budgeting, Business, Business Planning, Decision Making, Finance, Growth, Management Tools, roi, Sales, small business, Small Businesses, social media

Budgeting for SEO – with Guest Blogger Sharon Arena

January 23, 2018 by Judi Otton Leave a Comment

By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy.  Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing.  Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be […]

Filed Under: Articles Tagged With: Article, budget, Budgeting, Business, Cash Flow Management, Decision Making, Finance, Financial Reporting, Financial Statementts, Financial Tasks, Forecasting, Forecasting Growth, Google, Growth, GrowthCast, Infographics, Judi Otton, Management Tools, markting, pricing, Profit, Sales, seo, small business, Small Businesses, Software, Use

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