Becoming One with Your Customers – A 2-Part Series

Part II: Growing Customer Loyalty… and the Bottom Line! Often, busy, multi-tasking, success-driven business owners build day-to-day procedures and norms that are internally focused. In other words, we build our businesses – from sales to service to billing – that are based on our business needs, norms and challenges, rather than the desires and behaviors…

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Profit Drain #1 – Not Knowing Your REAL Costs

Are You Charging Enough to Cover Your Costs AND Make a Profit? The purpose of being in business is to make more money than it costs to provide your goods and service, right? And “what should I charge?” can be a loaded question. You’re making money, but is it enough?

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7 Steps to a Better Business Budget

Many business owners have some expectation of what their expenses and revenues will be in coming months, but most have not taken the time to put together and use a real budget. In order to better understand your business, and maintain good financial stability – a business owner should consider the following when developing their…

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Afraid to raise your prices? Don’t be – and here’s why.

When we first start a business, the biggest question we often think is, “what should I charge?” We tend to start out where we’re comfortable and confident people will buy.  After a while we may find that we’re making sales easily.  That’s an indication to consider raising prices.  If you also find that you’re working…

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Tips To Keep Your Books Current & On-Point

According to a small business administration study, over 28% of businesses go bankrupt due to problems with the financial structure of the company, and in many cases this could have been avoided.[1] Understanding your accounting reports is essential in order to stay on top of business so you can manage your finances and make informed…

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True Cost of Social Media ROI

When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in  content writing and posting? Others may…

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