Budgeting for SEO – with Guest Blogger Sharon Arena

By jotton | January 23, 2018

By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy.  Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing.  Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be…

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Four ways to assess your business health

By jotton | December 14, 2017

With the start of a new year comes promises to become healthier. There are plenty of ways to assess your physical health (weight, BMI, cholesterol, resting heart rate, blood pressure, etc.)  Why shouldn’t we be looking at our businesses similarly?  When thinking about the health of your business, here are four areas to review when…

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Understanding Your Balance Sheet

By jotton | November 28, 2017

Being able to understand the different types of financial documents and information your business has should help you better understand your financial position. Learning how to decode a balance sheet will help give you the tools you need to make important decisions about your business. A balance sheet, or sometimes called a “statement of financial…

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End-of-the-Year Checklist for Small Businesses

By jotton | November 21, 2017

I love this time of year!  Thanksgiving is my favorite holiday.  It’s tempting to focus on holidays, traveling and family visits, but tend to forget about your businesses 4th quarter closing. Now is the time of year where your business needs your attention the most, especially when it comes to your finances. Keeping on top…

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15 Financial Management Tips for Beginners

By jotton | November 13, 2017

15 Financial Management Tips for Beginners Separate Business Expenses from Personal – This will help keep your personal spending separate from your business costs. Plus, having a business credit card could come with a higher credit line, for unforeseen expenses. Not separating the two can cause confusion when you’re analyzing your yearly spending. It could…

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