For the entrepreneur, salaries may be your biggest expense, and there is a lot at stake. Ideally, your team members will be “brand ambassadors” – representing your company well, doing their jobs effectively and efficiently, and staying with you for the long term.
Part II: Growing Customer Loyalty… and the Bottom Line! Often, busy, multi-tasking, success-driven business owners build day-to-day procedures and norms that are internally focused. In other words, we build our businesses – from sales to service to billing – that are based on our business needs, norms and challenges, rather than the desires and behaviors […]
When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in content writing and posting? Others may […]
By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy. Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing. Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be […]
With the start of a new year comes promises to become healthier. There are plenty of ways to assess your physical health (weight, BMI, cholesterol, resting heart rate, blood pressure, etc.) Why shouldn’t we be looking at our businesses similarly? When thinking about the health of your business, here are four areas to review when […]