Budgeting for SEO – with Guest Blogger Sharon Arena

By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy.  Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing.  Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be…

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Four ways to assess your business health

With the start of a new year comes promises to become healthier. There are plenty of ways to assess your physical health (weight, BMI, cholesterol, resting heart rate, blood pressure, etc.)  Why shouldn’t we be looking at our businesses similarly?  When thinking about the health of your business, here are four areas to review when…

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End-of-the-Year Checklist for Small Businesses

I love this time of year!  Thanksgiving is my favorite holiday.  It’s tempting to focus on holidays, traveling and family visits, but tend to forget about your businesses 4th quarter closing. Now is the time of year where your business needs your attention the most, especially when it comes to your finances. Keeping on top…

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15 Financial Management Tips for Beginners

15 Financial Management Tips for Beginners Separate Business Expenses from Personal – This will help keep your personal spending separate from your business costs. Plus, having a business credit card could come with a higher credit line, for unforeseen expenses. Not separating the two can cause confusion when you’re analyzing your yearly spending. It could…

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Forecasting Growth

Is your company growing? Would you like it to grow?  We tend to think of growth as a universally good thing, and while it is a good thing, it comes with its share of challenges. Did you know that almost every growing company will run into cash flow shortages? Or even worse, limited cash flow;…

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