For business owners, December is never dull! You will feel pressure to close sales, deliver product, schmooze with your prospects and referral networks, show gratitude to your employees, and close out your books for the year. However, amid the chaos of holiday hoopla, it is critical to make time for a detailed review and inspection […]
Becoming One with Your Customers – A 2-Part Series
Part II: Growing Customer Loyalty… and the Bottom Line! Often, busy, multi-tasking, success-driven business owners build day-to-day procedures and norms that are internally focused. In other words, we build our businesses – from sales to service to billing – that are based on our business needs, norms and challenges, rather than the desires and behaviors […]
Becoming One with Your Customers – A 2-Part Series
Part I: What’s it like being your customer? Amid the year-end chaos that begins the moment the last piece of Halloween candy was handed out (or eaten surreptitiously at midnight – I won’t judge), it is incredibly beneficial for us as business owners and employees to take a time out. Reserve a few hours away from fighting daily […]