Part I: What’s it like being your customer? Amid the year-end chaos that begins the moment the last piece of Halloween candy was handed out (or eaten surreptitiously at midnight – I won’t judge), it is incredibly beneficial for us as business owners and employees to take a time out. Reserve a few hours away from fighting daily […]
7 Steps to a Better Business Budget
Many business owners have some expectation of what their expenses and revenues will be in coming months, but most have not taken the time to put together and use a real budget. In order to better understand your business, and maintain good financial stability – a business owner should consider the following when developing their […]
True Cost of Social Media ROI
When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in content writing and posting? Others may […]
Budgeting for SEO – with Guest Blogger Sharon Arena
By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy. Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing. Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be […]
TEAMS
A team is a way of organizing different people with different goals and plans. When a team is successful, it funnels the energy of team members for the overall good. Your team is also probably your biggest single expense, so it’s important to get the most out of them! Do You Have The Right […]