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Becoming One with Your Customers – A 2-Part Series

November 17, 2018 by Judi Otton Leave a Comment

Part I: What’s it like being your customer? Amid the year-end chaos that begins the moment the last piece of Halloween candy was handed out (or eaten surreptitiously at midnight – I won’t judge), it is incredibly beneficial for us as business owners and employees to take a time out. Reserve a few hours away from fighting daily […]

Filed Under: Articles Tagged With: Business, Business Planning, check list, communication, customers

7 Steps to a Better Business Budget

July 27, 2018 by Judi Otton Leave a Comment

Many business owners have some expectation of what their expenses and revenues will be in coming months, but most have not taken the time to put together and use a real budget. In order to better understand your business, and maintain good financial stability – a business owner should consider the following when developing their […]

Filed Under: Articles Tagged With: budget, Budgeting, Business, cfo, Finance, Forecasting, growth cast, Profit, Sales

True Cost of Social Media ROI

April 20, 2018 by Judi Otton Leave a Comment

When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in  content writing and posting? Others may […]

Filed Under: Articles Tagged With: Article, Budgeting, Business, Business Planning, Decision Making, Finance, Growth, Management Tools, roi, Sales, small business, Small Businesses, social media

Budgeting for SEO – with Guest Blogger Sharon Arena

January 23, 2018 by Judi Otton Leave a Comment

By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy.  Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing.  Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be […]

Filed Under: Articles Tagged With: Article, budget, Budgeting, Business, Cash Flow Management, Decision Making, Finance, Financial Reporting, Financial Statementts, Financial Tasks, Forecasting, Forecasting Growth, Google, Growth, GrowthCast, Infographics, Judi Otton, Management Tools, markting, pricing, Profit, Sales, seo, small business, Small Businesses, Software, Use

TEAMS

January 10, 2018 by Judi Otton Leave a Comment

A team is a way of organizing different people with different goals and plans.  When a team is successful, it funnels the energy of team members for the overall good. Your team is also probably your biggest single expense, so it’s important to get the most out of them!   Do You Have The Right […]

Filed Under: Articles Tagged With: Accounting, Article, Budgeting, Business, Business Planning, Cash Flow, Cash Flow Management, Decision Making, Finance, Finance Forecasting, Finance Tools, Financial Forecasting, Financial Health, GrowthCast, Management Tools, Small Businesses, teams

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