True Cost of Social Media ROI

When considering social media marketing for your business, there are two factors you should know: Cost and ROI (Return On Investment). I’ve heard some business owners comment that since Facebook and LinkedIn is free, why should there be a cost, but they don’t consider the time and efforts in  content writing and posting? Others may…

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Budgeting for SEO – with Guest Blogger Sharon Arena

By Guest Blogger: Sharon Arena of Salty Red Dog Marketing, LLC Running a small business is not easy.  Most small businesses have limited resources and extremely tight budgets, especially when it comes to sales and marketing.  Search Engine Optimization (SEO) is best defined as the process by which the visibility of your website can be…

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TEAMS

A team is a way of organizing different people with different goals and plans.  When a team is successful, it funnels the energy of team members for the overall good. Your team is also probably your biggest single expense, so it’s important to get the most out of them!   Do You Have The Right…

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Customer Satisfaction

CUSTOMER SATISFACTION Following up on our last blog about numbers, we will discuss the importance of Customer Satisfaction. A vital part of any business is how your consumers feel about operations.   What Are Your Customers Saying About You?  The most successful companies always include customer feedback into their meetings.  It is no longer an…

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Understanding Your Balance Sheet

Being able to understand the different types of financial documents and information your business has should help you better understand your financial position. Learning how to decode a balance sheet will help give you the tools you need to make important decisions about your business. A balance sheet, or sometimes called a “statement of financial…

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Focus on Cash Flow

In the article listed below, Guy Kawasaki urges us to “focus on cash flow, not profitability” – I love it! Many profitable (on paper at least) businesses have run into any number of problems, from difficulties making payroll to (unfortunately) completely going out of business. That’s why they always say, “cash is king.” Kawasaki gives…

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